MINI WBT - Harman

Harman Kardon Premium Sound System for MINI

WHO IS HARMAN KARDON?

Harman Kardon was founded in 1953 by Sidney Harman and Bernard Kardon.

Harman Kardon is well-known for its first-class sound and innovative audio products since its beginning.
Our passion for music and design, and the creativity of our teams made us the leading supplier
of premium audio systems – available at home, on the go, in the car.

HARMAN KARDON x MINI INFLUENCER CAMPAIGN

Photographer and influencer Rob Strok travels the world for his work, finding creative inspiration through music. Follow him on a road trip from San Diego to Seattle in the new MINI Convertible as he puts the soft-top down and gets immersed by Harman Kardon Premium Sound.

Listen more closely and experience special moments more consciously. Be inspired by music and dive into a completely new world. Harman Kardon: for an unforgettable sound experience with every drive.

THE PARTNERSHIP.

MINI and Harman Kardon have been engaged in a close,
successful partnership for more than ten years.
In cooperation with MINI automotive engineers,
Harman Kardon sound experts have designed customised
hi-fi audio systems for every MINI model.

HARMAN KARDON PREMIUM SOUND.

The perfect sound experience for your MINI.

Experience the perfect symbiosis of MINI and Harman Kardon.
The manufacturer of premium sound products is the audio partner
for all MINI models.

Harman Kardon stands for premium sound:

... in the car.
... at home.
... on the go.

Harman Kardon aims to reproduce sound as recorded by the
artist, for a true concert atmosphere in your MINI.
A premium experience for your eyes and ears.

The Harman Kardon Citation Range

In the Harman Kardon Incentive program for MINI you have the chance to exclusively get a reward of the brand-new launched Citation range!

Industrial Scandinavian design blends perfectly together with innovative technologies, such as Google voice assist and multi-room in the new Harman Kardon Citation Series, offering the discerning listener the best in home audio and entertainment systems.

What are the most fitting attributes describing the all-new Harman Kardon Citation Series?

Scandinavian industrial design, Google Assistant and Multi-Room experience

Smart speakers with stereo sound

Soundbars and headphones with Google Assistant

Modern design, CD player and voice recorder

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RELEVANCE OF BRANDED AUDIO IN THE CAR.

The car is one of the few places where YOU can listen to YOUR favorite music as loud as YOU want.

Lift your listening experience to the next level

Bring your sound with you wherever you go

Escape the daily routine/serenity

Premium audio as a statement reflecting a certain lifestyle

Authentic music reproduction/live concert atmosphere

Personal freedom/comfort zone

Music makes you enjoy the moment

HARMAN KARDON PREMIUM SOUND SYSTEM FOR MINI

Find out more about the sound system‘s design and materials, acoustics and the speaker setup.

KEY FACTS AT A GLANCE.

TOTAL PERFORMANCE: 360 WATTS
(STANDARD SYSTEM: MAX. 160 WATTS).

12 HIGH PERFORMANCE SPEAKERS
(STANDARD SYSTEM: 6 SPEAKERS).

EXPANDED SOUND STAGING THROUGH AN ADDITIONAL
CENTER SPEAKER.

CLASS-D DSP AMPLIFIER IN THE TRUNK.

WIDE ANGLE COVERAGE REACHING ALL IMPORTANT
AREAS IN THE VEHICLE INTERIOR.

SEPARATION OF FREQUENCY BANDS ENSURES AUTHENTIC
MUSIC REPRODUCTION.

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5x 26 mm metal matrix tweeter, front, rear side & as center speaker in the dashboard

5x 100 mm Alumaprene midrange speaker, front, rear side & as center speaker in the dashboard

Harman Kardon® DSP amplifier in Class-D technology with 360 watt total output

2x 217 mm woofers (central bass), below front seats

With how many speakers comes the Harman Kardon Sound System for MINI?

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CUSTOM MADE.

All of the sound system’s components are specifically
designed for each MINI model and precisely matched
and tuned to the interior accordingly.
Every detail is uncompromising in its design, which
reflects premium sound quality.
Crystal clear high notes, balanced midtones, and a rich, punchy
bass ensure that every song is reproduced as authentically as possible.

STATEMENT.

Harman Kardon products always meet the highest quality
standards and sound demands.
Regardless of whether you are driving short distances to get from
the city to the countryside, or whether you are taking a longer
road trip, perfect sound makes driving a MINI even more enjoyable.

DYNAMIC.

Double the performance of a standard sound system provides something to look forward to:
12 high-performance speakers in combination with a Class-D amplifier in the trunk ensure that the Harman Kardon system´s sound is precise and dynamic, with a total output of 360 watts.

FREEDOM.

Driving a MINI is a conscious decision;
the same applies to Harman Kardon sound.
Where, if not in a car, can you choose the music
that best suits your personal taste?
Harman Kardon turns your MINI into a personal comfort
zone that gives you even more freedom.